Effective use of technology for coherent third culture creation
by Elisabeth Weingraber Pircher and Ralf Wolter

Abstract (updated on 23rd August 2013)

The availability of affordable and reliable technology, coupled with market demands, allows trainers and coaches to reach clients around the globe. This global reach via virtual communication technology requires trainers and coaches to increase their comfort and understanding of technology and cultural implications on the learning experience. One of the key questions to be addressed is how cultural differences impact the conversation via communication technology?

Beyond respecting other cultures success involves adapting to other cultures where all parties contribute to the creation of a third culture. In that there is not a one size fits all solution. The culture-general frameworks shared during this workshop can be adapted to help give virtual training and coaching sessions a local touch making them more effective.

This dynamic workshop provides participants with a structured approach and culture general frameworks as well as practical tips that enable them to prepare and deliver their virtual workshops and coaching sessions tailoring their content or process to their audience.

This workshop is designed to address the influence of culture on the use of communication technologies in intercultural training and how to create coherent virtual third cultures to communicate most effectively.

Target audience:
Trainers and coaches working virtually by using different communication tools such as the telephone, Skype, Webex, Gotomeeting, Adobe Connect, online platforms etc who want to create a coherent fit of culture, technology and context.

The three presenters from three different cultures work as trainers and coaches virtually and face to face, globally different industries. The workshop is based on the constructivist paradigm based on a theory into practise approach and designed accordingly. It will be dynamic and encourage audience interaction during several exercises and discussions after a brief introduction of the subject.

Key bibliographic references:
Bennett, M. J. (2001) Intercultural Competence for Global Leadership, www.idrinstitute.org, retrieved 9.1.2013
Bennett, M. J. (1993). Towards ethnorelativism: A developmental model of intercultural sensitivity. In R. M. Paige (Ed.), Education for the intercultural experience (2nd ed., 21–71). Yarmouth, ME: Intercultural Press.
Castiglioni, I. (2007) La communicazione interculturale: competence e practiche. Carocci, Rome.
Geißler Harald ed. (2008) E-Coaching, Schneider Verlag Hohengehren GmbH.
Gibson, Cristina and Cohen, Susan (2003) Virtual Teams That Work, Jossey-Bass
Trompenaars, F. & Hampden-Turner, C. (1997) Riding the waves of culture, Nicholas Brealey Publisching, London.
Ting-Toomey, S (1999) Communicating Across Cultures, The Guildford Press, New York London.


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Intercultures Università della Svizzera Italiana Birkbeck University of London